AI-Powered Workflow Management
AdminReach combines experienced human support with ReachDesk, our AI-powered workflow platform, to deliver smarter workflow management across executive and administrative support, business development support, and UK market representation. Together, this enables more efficient handling of calendars, communications, meetings, follow-ups, outreach activity, stakeholder coordination, and recurring tasks, improving speed, accuracy, visibility, and operational consistency across the business.
Rather than replacing human support, ReachDesk strengthens it, giving clients a more intelligent and scalable way to manage the administrative, commercial, and market-facing activity that sits behind leadership and growth. It is a practical extension of the AdminReach model, designed to help teams stay organised, responsive, and a step ahead across day-to-day operations, pipeline activity, and UK market development.
Creates structure around day-to-day work
ReachDesk brings order to the constant flow of inboxes, calendars, meetings, follow‑ups, outreach, and coordination tasks that sit behind your role, creating dependable structure around day‑to‑day work rather than adding more complexity.
Reduces manual workload
It supports repetitive administrative and coordination tasks behind the scenes, such as scheduling, inbox and calendar management, follow‑ups, tracking information, and preparing materials, by helping teams spend less time on routine work and more time on activities that require judgement, relationship‑building, and focused execution.
Improves follow-through and visibility
By keeping actions, reminders, and next steps organised across executive support, business development workflows, and UK market representation, ReachDesk helps reduce missed details and gives teams a clearer view of what is in progress, what has been completed, and what needs attention next.
Fits around the way you already work
ReachDesk is designed to work alongside your existing tools and processes, supporting everything from inbox management, diary coordination, and follow‑ups to lead tracking, meeting prep, research, and market outreach, which makes your day more efficient without adding unnecessary disruption or complexity.
More time for leadership
ReachDesk takes care of the repetitive, routine work that quietly fills the day, such as inbox sorting, meeting scheduling, follow‑ups, notes, and reminders, so you can stay focused on decisions, strategy, and relationships instead of constant coordination.
Faster, more consistent workflows
By standardising how key tasks move from request to completion, ReachDesk helps ensure emails are answered, meetings are booked, actions are captured, and documents are organised in a consistent, reliable way, by reducing delays, dropped balls, and “who’s doing what?” moments.
Fewer errors, better visibility
ReachDesk keeps communication, tasks, and workflows structured, which reduces the risk of missed messages, double‑bookings, or lost information. It also makes it easier to see what is outstanding, what has been done, and where support is most needed.
Designed around your tools
Rather than asking you to change everything, ReachDesk is designed to sit alongside your existing tools—making your support environment smarter and more connected without disrupting how you already work today.
ReachDesk provides strategic guidance, hands-on implementation, and ongoing support, so your workflow automations stay aligned with your priorities and consistently deliver the results your business needs.
For ReachDesk and any supporting technology, we only work with tools that are established, secure, and appropriate for business‑critical environments. Every platform we bring into your workflow is assessed for trustworthiness, reliability, and fit with your existing stack, so what sits behind ReachDesk and your wider support model is stable, secure, and genuinely useful.
Before anything is recommended, we look at how the tool handles data security, access control, and compliance; its reliability, support model, and product roadmap and how well it integrates with your existing systems and day‑to‑day workflows.
AdminReach has built its reputation on high‑quality, discreet executive and administrative support, and ReachDesk is an extension of that philosophy: technology chosen and configured by people who understand the realities of leadership, operations, and confidentiality. We continually review and monitor the tools and workflows in use, making adjustments as needs, risks, and opportunities evolve, so you benefit from AI‑supported, technology‑enabled admin workflows that are not only efficient, but also carefully considered, well‑managed, and appropriate for your business.
Your journey with ReachDesk begins with a structured onboarding process designed for senior leaders and teams adopting AI‑powered workflow management. Once your service is confirmed, you’ll receive a welcome email outlining your start date, key milestones, and a tailored onboarding agenda.
Depending on the complexity of your workflows and systems, onboarding typically runs over 30–90 days. During this time, we work with you to map your processes, define priorities, and configure ReachDesk so it fits your organisation, existing tools, and ways of working.
The focus is to ensure that ReachDesk is not only correctly configured but also embedded into your day‑to‑day operations in a way that feels natural and genuinely helpful. After onboarding, we continue to review how ReachDesk is being used, refine automations, and suggest improvements as your needs, priorities, and workflows evolve.
Marta Faria blends a rare dual expertise as both a seasoned executive assistant and a qualified cognitive hypnotherapist and somatic practitioner. With over six years of supporting high-performing leaders at the intersection of business operations and wellbeing, Marta brings deep organisational insight together with a keen understanding of the nervous system to help clients achieve lasting change.
Her unique approach identifies and resolves the often-invisible stressors, such as perfectionism and burnout, that silently undermine both personal effectiveness and organisational morale. Through dynamic talks, immersive workshops, and confidential 1:1 sessions, Marta empowers leaders and teams to adopt healthier, more sustainable practices, all while driving top-level performance.
Marta’s work is both practical and transformational, seamlessly integrating cognitive hypnotherapy, somatic modalities, and the principles of performance psychology. Her mission is simple yet profound: to help ambitious professionals thrive without sacrificing well-being, ensuring their growth is as sustainable as it is successful.
By partnering with Marta, organisations gain access to an expert who addresses the human side of productivity, enabling sustainable results, resilient leadership, and a truly energised workforce.
Nicola is a core member of the AdminReach team and leads our construction sector admin support. As a specialist in construction administration, training and workforce development, she ensures contractors, site managers and training providers benefit from expert secretarial support tailored to the unique challenges of the industry.
With hands-on experience across construction projects large and small, Nicola is instrumental in integrating traditional admin expertise with the latest AI-powered solutions. Her proactive approach streamlines scheduling, document management and communications, helping clients achieve safer, more compliant and highly efficient sites.
Nicola’s blend of sector insight and administrative know-how makes her indispensable to the team. She is renowned for her clear communication, reliability, and ability to deliver practical, cost-effective solutions that help organisations manage workloads, maintain records, and upskill teams with ease.
As a trusted point of contact for our construction clients, Nicola is dedicated to building lasting partnerships, ensuring every business receives seamless remote admin support and secretarial services designed to drive long-term results. Her commitment means AdminReach clients always have a dependable ally for operational excellence and continuous improvement.
Experienced Professional in Finance, Logistics, and Customer Service
Claudia da Costa is a seasoned professional with over 20 years of experience across finance, logistics, and administrative operations, with a particular focus on the maritime and road transport sectors. She worked for nearly two decades as an Import and Export Coordinator, overseeing key functions such as currency exchange, bank reconciliations, freight coordination, and the management of critical documentation including Bills of Lading.
With a formal background in Logistics and additional qualifications in customer service and accounting for non-accountants, Claudia combines strategic insight with operational effectiveness. She is known for her accuracy, clear communication, and ability to build strong working relationships across teams, clients, and international partners.
Over the course of her career, Claudia has contributed to decision-making processes by ensuring the financial integrity of operations, improving internal controls, and leading initiatives that brought greater efficiency and compliance to logistics workflows. Her professional ethos is based on reliability, transparency, and a consistent drive for results, even under pressure.
Juliana is an experienced Instructor and Executive with a robust background in marketing and bilingual education, bringing over two decades of experience to her work. She has successfully blended her expertise in strategic marketing with her passion for bilingual education, enabling her to create impactful and culturally inclusive campaigns as well as educational programmes. Her marketing career is distinguished by a track record of driving significant growth and engagement through innovative strategies that draw upon her deep understanding of diverse audiences. Juliana excels at crafting messages that resonate across languages and cultures, a skill honed through her expertise in bilingual education. She has developed curricula and training programmes that support language acquisition and cultural competence, thereby enhancing learning outcomes and fostering inclusive environments.
Her bilingual proficiency and educational insight empower her to bridge the gap between marketing objectives and educational needs, making her a valuable asset in roles that require both creative marketing acumen and a nuanced approach to language and cultural diversity. Her commitment to excellence and continuous learning positions her as a leader capable of advancing both business objectives and educational equity. She has held roles in educational management, sales supervision, and administrative leadership, demonstrating strong organisational, analytical, and communication skills. Juliana’s background also includes consulting for global IT firms and international business development, which has enriched her cross-cultural perspective and adaptability.
At AdminReach, Juliana serves as both the Education sector expert and the Marketing Expert. Her deep understanding of school operations, HR processes, and educational partnerships enables AdminReach to provide tailored administrative solutions that meet the unique needs of the education sector and marketing requirements. Simultaneously, her marketing expertise drives the company’s strategic communication and engagement efforts, ensuring that AdminReach’s services are effectively positioned and promoted within the education market.
Her academic background comprises an MBA in Marketing from FGV, a Bachelor’s degree in English Language Arts, a Bachelor’s degree in Pedagogy, an academic extension in Bilingualism, a degree in Marketing, and a qualification as a Data Processing/IT Technician. Driven by creativity and a passion for impactful communication, Juliana excels at bridging the worlds of marketing and education. She thrives in environments where strategy meets imagination, always aiming to deliver results that inspire and engage.
Melissa is AdminReach’s sector expert for Pharmaceuticals, bringing over 24 years of international experience in Quality Assurance and Compliance to the team. Her proven track record with industry leaders like Sanofi, EMS, Boehringer-Ingelheim, Lonza, and Galderma ensures that AdminReach clients receive the highest standard of admin support and secretarial services, tailored to the complex demands of the pharmaceutical sector.
A pivotal contributor to our AI-powered admin solutions, Melissa has driven the global rollout of digital quality management systems—such as Veeva Vault EQMS—delivering standardised, inspection-ready documentation and enhancing regulatory compliance for pharma businesses worldwide. Her expertise covers CSV, Data Integrity, risk assessment, and quality culture, all backed by successful leadership of large QA teams and direct support for critical inspections by global regulators (EMA, ANVISA, FDA).
Melissa’s strategic vision and hands-on approach make her indispensable to our pharmaceutical clients. She excels at translating complex regulatory requirements into streamlined, scalable admin support and provides actionable solutions that enable teams to remain focused on safety, efficiency, and innovation. Known for her clear communication and ability to deliver results under pressure, Melissa is dedicated to empowering pharmaceutical organisations with reliable, compliant, and future-ready administrative services—all delivered with proactive, expert care.
If you’re seeking sector-specific admin support that seamlessly integrates cutting-edge technology, regulatory compliance, and continuous improvement, Melissa stands ready as your trusted partner within AdminReach’s elite admin team.
Ligia Carla Samia is a highly experienced professional with a diverse background spanning administration, customer service, and business management. Since 2018, she has been a crucial member of CDG Virtual Assistants, serving as an Administrator and leveraging her extensive expertise to contribute significantly to the company’s success.
Ligia’s career includes a notable role at a philanthropic organisation, where she excelled in telemarketing, demonstrating her prowess in fundraising and client relations.
In the fashion and retail industry, Ligia has worked with prominent Latin American brands, showcasing her expertise in Customer service, Sales and Management. Her role involved providing strategic consultancy to business owners, developing strategies to increase sales and expand client bases, and taking on purchasing responsibilities to ensure optimal stock selection.
Ligia further honed her administrative skills as a senior secretary and office manager in the Maritime sector, where she demonstrated her exceptional organisational and management capabilities.
In a significant career advancement, Ligia offers consultancy to Architects. Her responsibilities in this position encompassed Client and supplier management, Project management and overseeing document production.
Ligia Carla Samia’s vast experience across various sectors and her proven track record in administration make her an invaluable asset to CDG Virtual Assistants. Her diverse skill set enables her to provide comprehensive support and insights to the company and its clients.
Karena Foster is a seasoned Senior Administrator, Executive Assistant, and Coordinator with deep expertise in private equity, bringing operational excellence to AdminReach’s AI-powered remote admin support services.
Professional Background
Karena excels in high-stakes private equity environments, managing executive schedules, coordinating complex deals, and streamlining administrative processes for portfolio companies and investment teams.
Her hands-on experience ensures seamless support for time-sensitive tasks like due diligence, investor reporting, and board coordination.
Key Contributions at AdminReach
At AdminReach, Karena enhances our platform by applying her private equity insights to optimise AI-driven tools for executive assistance, making services more tailored for finance professionals in logistics, private equity, and beyond.
She bridges traditional admin expertise with modern automation, improving efficiency for clients handling multimillion-dollar transactions.
Expertise Highlights
